What is Graphic Design?
It is a form of art used to present and transmit clearly and effectively the messages that a business aims to send. In this art, the particular elements being used, such as words, shapes, images, colors, patterns, etc., play the same role as letters, words, and syntax play in writing. The creator-graphic designer is (should be) fluent in this "language" and uses it to compose and combine all the elements so that each message is understandable, representative, effective and memorable. The end result may be for branding / corporate identity, printing, print or digital advertising, internet or other field of business activity. In conclusion, graphic design is an art form which offers solutions for print and electronic communication with the aim of promoting, encouraging action and producing results.
Why it is needed?
In business, graphic design fulfills four basic needs:
It shapes and defines the identity of a business. The creation of a positive image, not only to its customers, but also the general public, its partners and staff is undoubtedly necessary for a business. The benefits which it obtains from forming a specific corporate identity are recognition, prestige and reliability. Corporate identity is what will make the business stand out from competition.
It promotes products and services, effectively. Good graphic design produces results. Using appropriate designs in the best possible way, the company succeeds not only in presenting a stylish appearance but at the same time attracting and persuading existing and potential customers. So business messages are heard, seen and produce outcomes. For example, a smartly designed website can lead visitors to act by clicking a button. A well-designed and quality printed brochure encourages readers to notice it and browse through it. Professional design boosts marketing activities by connecting business with customers.
It simplifies information so that it can be perceived easier and quicker. Good graphic design transforms and condenses many and complex details in a simple and clear message with the sole purpose of informing and convincing the public. A picture is worth a thousand words. With the right combination of creative elements, graphic design creates interest and connects consumers with the business and its products. A clear and exciting message sells.
It creates a professional and pleasant image of the business, which draws attention and is imprinted in memory. Consumers form their first impressions about a product or service in the first few seconds of contact, but those impressions usually stay forever in the subconscious. Also, people are happy to be connected with things that look good and make them feel good. Such details make graphic design vital.
The goal of a good graphic artist who knows the art of persuasion is to create aesthetically pleasing, innovative and stimulating graphics that will lead consumers to take note and form a positive opinion about the business, its products, services or brand. First impressions ... are imprinted!
What does OMNIMEDIA offer?
OMNIMEDIA and its team of experts have deep knowledge about the art of communication and the "language" of design. We have enormous know-how and successful business paths in Cyprus, Greece and Australia. We are in a position to guarantee outcomes of high value within mutually agreed time schedules, artistic and financial parameters.
Whether you want to create a completely new image for your company or refresh/redesign your existing brand, we assume from the start that our designs must be remarkable and make an impact on your customers. However demanding your needs might be, we are confident that by following a simple process, we will work with you every step of the way, to produce exciting works that will reflect your business, produce results and lead to further growth:
Graphic Design – corporate branding, logos, all printed materials used by a company or organization
Web design & development.
Design Services for Social Media
Βοοκ Design, Publishing and Distribution